Sales and Marketing
Most of the people I know are invariably confused with the term sales and marketing. It looks like there is a feud going on between these two terms. Its ascertained that marketing includes several things like:
- Discovering what product, service or idea customers want.
- Producing a product with the appropriate features and quality.
- Pricing the product correctly.
- Promoting the product; spreading the word about why customers should buy it.
- Selling and delivering the product into the hands of the customer.
Selling is one part of the entire process of marketing. It is the act of persuading or influencing a customer to buy a product or service.
Marketing generally endorses the sales effort and marketing (like the production of marketing materials and catchy packaging) is done before the sale can be made. they sometimes follow the sale as well, to pave the way for future sales and referrals.
At the heart of the sales concept is the desire to sell a product that the business has made as quickly as possible to fulfil sales volume objectives. When viewed through the marketing concept lens, however, businesses must first and foremost fulfil consumers’ wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made.
So the essence is: the selling concept, instead of focusing on meeting consumer demand, tries to make consumer demand match the products it has produced, whereas marketing encompasses many research and promotional activities to discover what products are wanted and to make potential customers aware of them.
