Professional Blog

            It’s an auspicious day (according to me atleast). A company named THOROGOOD is coming to our campus for placement. Don’t ponder much over the company name, I am sure you might not have heard this name before. J  

            The company was offering a package of 7.8 lacs. The package is good but the thing is how many will they take it. Its a MNC and has only one centre in India in Bangalore. The company was offering a profile of Business Intelligence consultant. Neverthless, the wait got over and finally the process got started with the aptitude test. After the aptitude paper was done, we didn’t even wait for the result to be declared because we had confidence in the way we attempted the paper. 

            The result was declared after 3 hours, at 3:30 to be precise and not to our amazement we weren’t selected. They selected 3 out of 190 students to be interviewed tommorrow i.e. on sunday.

            The 3 interviewee were Mandar, KD and Kaushik. They took only KD for the further interviews. So, this was the first jolt which didn’t hurt much. But there are lot to come. Lets see what can we do.

        Most of the people I know are invariably confused with the term sales and marketing. It looks like there is a feud going on between these two terms. Its ascertained that marketing includes several things like:

1. Discovering what product, service or idea customers want.
2. Producing a product with the appropriate features and quality.
3. Pricing the product correctly.
4. Promoting the product; spreading the word about why customers should buy it.
5. Selling and delivering the product into the hands of the customer.

         Selling is one part of the entire process of marketing. It is the act of persuading or influencing a customer to buy a product or service.

         Marketing generally endorses the sales effort and marketing (like the production of marketing materials and catchy packaging) is done before the sale can be made. they sometimes follow the sale as well, to pave the way for future sales and referrals.

         At the heart of the sales concept is the desire to sell a product that the business has made as quickly as possible to fulfil sales volume objectives. When viewed through the marketing concept lens, however, businesses must first and foremost fulfil consumers’ wants and needs. The belief is that when those wants and needs are fulfilled, a profit will be made.

        So the essence is: the selling concept, instead of focusing on meeting consumer demand, tries to make consumer demand match the products it has produced, whereas marketing encompasses many research and promotional activities to discover what products are wanted and to make potential customers aware of them.